What's the best way to structure Reels content for an upcoming art show or festival?

Use each content type strategically. Stories are for your already-engaged audience — post multiple stories daily showing real-time updates like loading your car, setting up your booth, or quick selfies inviting people to visit. Stories should be imperfect and immediate. For Reels, create more polished content: record yourself loading paintings into your vehicle using a static phone position, then edit it into sped-up clips showing the process. Add a caption like ‘The real work behind a festival weekend’ and include an open invitation. Post one Reel every couple of days leading up to the event. During the event weekend, focus heavily on Stories because you won’t have time to edit. After the event, use clips you captured to create a post-event Reel thanking organizers and attendees.

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Asked by an artist preparing for an art festival · Answered by Indra · Office Hours · 2026-06-16