Why is now a better time to start an art business than it was 10-15 years ago?

Ten to fifteen years ago, only large companies with teams of developers could build the infrastructure needed to sell art online—features like live framing tools, wall preview tools, and proper e-commerce systems. Individual artists couldn’t afford to hire developers to create these capabilities. Today, technology has democratized access to these tools. You can now run a fully-equipped online art gallery from your home without hiring developers or opening a physical gallery space. The barrier that once existed—the inability to build your own professional sales infrastructure—has been completely eliminated by modern website and e-commerce technology.

Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-08-19