Is it better to sell multiple pieces at once or focus on one piece at a time in flash sales?

Consider testing an approach where you offer just one unique piece per flash sale and do this consistently - perhaps 10 times a month, once every few days. If you’re not currently selling 10 pieces a month, you could potentially sell more by going live with a single special item, selling it on the spot, then doing it again three days later with a different piece. This focused approach may be more successful than other methods you’re currently using. The concept needs more testing, but the initial results show this works - people are selling on their flash sales. It would be valuable to try this for 30 days with 5-10 unique pieces to see if you can sell them all by making each one special and articulating it well.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2020-09-02