What does it mean to keep my 'gallery doors open' in the digital world?

Keeping your gallery doors open means being consistent with your marketing and online presence. A physical gallery doesn’t go dark for months, close on random days, or have inconsistent hours—they’re always open during business times. When you go dark on social media, stop emailing, or let your website languish, you’re effectively closing your gallery doors. You miss every potential ‘walk-in’ that happens digitally—someone discovering your work through search, social media, or a referral. Consistency doesn’t mean perfection; some years will be better than others, but you can’t go completely dark. Do your measure best to maintain presence. Every time you post, email, or update, you’re keeping the lights on for potential collectors who might walk by at any moment.

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Asked by a general artist audience · Answered by Patrick (inferred from context) · art-marketing-podcast · 2026-05-19