What should I do if I've been successful offline but have no online presence?

First, understand that digitally speaking, you’re starting as a newbie regardless of your offline success. The internet doesn’t care about your past art fair sales or gallery representation—online you have no social profile, no email list, and no website traffic, so you’re starting from zero in that domain. However, your offline connections, experience, and existing customers are valuable assets you can leverage. Convert those relationships into your online following—collect email addresses, connect on social media, and drive those existing supporters to your website. But come in with the proper mentality that building online momentum will take time and consistent effort. Don’t expect immediate results just because you’ve been successful offline. Be patient, keep grinding, and understand it’s a multi-year journey to build substantial online success.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-10-25