What volume of marketing do successful multi-million dollar art businesses actually do?

The biggest, most successful art businesses—the multi-million dollar companies—do social media posts every day, and some do three to five posts per day. They send emails a couple times per week or more. This isn’t sporadic—it’s consistent, high-volume, active promotion of art. This level of marketing is the differentiator between businesses that sell a lot and those that don’t. Anyone selling significant amounts of art is doing this volume of marketing. Anyone not selling much is not doing it. It’s that direct of a correlation.

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Asked by a podcast host · Answered by Nick Friend · art-marketing-podcast · 2023-05-22