Is sending Christmas cards to customers really worth the investment?

Absolutely. Even if you spend $300 on high-end personalized Christmas cards with handwritten notes, stamps, and all the time and effort, that investment can be worth $30,000-$40,000 in annual revenue when you have a solid collector list. This is nurturing marketing at its finest—taking care of your customers and maintaining relationships that turn into repeat sales. You can’t tend a garden you never plant, but once you have customers, this kind of personal touch has enormous ROI.

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Asked by an artist doing over $300k in annual sales · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17