What does it mean to work consistently on marketing, and why is it so important?

Working consistently means marketing your business every single week, 52 weeks a year, whether it’s one hour or ten hours per week. The single most common pattern among struggling artists is trying something for a week, a month, or six weeks, then quitting and saying ‘it didn’t work.’ Consistency is everything. You can move mountains with daily incremental work done consistently over time. Pair consistency with the right perspective on timeframe (3-5 years), and you’re set up for success. There are no shortcuts—this is the only thing that has ever worked.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-01-06