What's a good strategy for promoting a book I wrote alongside my art?

Create content that involves your audience in the process. When you have a decision to make—like whether to sign books, where to promote them, or what approach to take—bring your audience into that conversation through social media. This builds interest and investment in your book. Keep posting content about the book even after it’s available: share behind-the-scenes stories, discuss what inspired it, show yourself signing copies, or create cozy-feeling images of the book in reading settings. Each piece of content is an opportunity to connect with readers and remind them the book exists. Even if people end up buying it elsewhere, you’re building awareness.

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Asked by an artist who wrote a book · Answered by Indra · Office Hours · 2026-06-11