Why should I study people outside the art world for marketing ideas?

Most artists aren’t great at marketing, so if you only follow other artists, you’re limiting your learning. Follow successful accounts in other niches you’re passionate about—whether that’s cooking, dogs, craft beer, parasailing, or gardening. See how people in completely separate industries are storytelling on Facebook and Instagram. You’ll get amazing creative ideas that you can adapt and bring back to how you market your art. This cross-industry learning can give you a competitive advantage.

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Asked by synthesized from learning strategy teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-05-23