What should I do about abandoned shopping carts during a Black Friday sale?

Don’t wait until after the sale ends - follow up immediately, every single day. Check your abandoned carts daily during your sale and send personal emails right away to anyone who added items but didn’t complete checkout. Keep it simple and conversational: mention the specific piece they added, ask if they have questions about it or ran into any technical issues, and offer to help. The goal is to start a conversation, which dramatically increases your chances of converting the sale. The competition for attention is so intense during the holidays that waiting is no longer effective - you need to engage in this hand-to-hand combat in real-time while your sale and their interest are both active.

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Asked by an artist with e-commerce capabilities · Answered by Patrick Shanahan · art-marketing-podcast · 2019-11-27