Should I create ads to promote my non-salesy romance emails, or wait until I send promotional offers?

Yes, absolutely create ads for your romance emails, not just your promotional ones. You’ve invested time and effort creating valuable content — maximize its reach by amplifying it through multiple channels. Create a Facebook post and Instagram post using the same language from your email, then turn those posts into ads targeted at your warm audience (email list subscribers, website visitors). This multi-channel approach increases the odds people will actually see and engage with your content. Someone might miss your email but see your Facebook post later that day, or vice versa. The goal is to get your non-salesy content in front of as many eyeballs as possible before you ask for the sale.

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Asked by an artist preparing for holiday season · Answered by Patrick Shanahan · art-marketing-podcast · 2018-09-25