I made a reel that was too long and slow. I cut it down to 12 seconds and got 60 more views in one day. Is shorter content really that much better?

Yes, absolutely. Shortening your reel from a longer, slower format to 12 seconds is a significant improvement and the increased views confirm it. Attention spans are extremely short and getting even shorter. Quick content that gets to the point rapidly performs much better on social media platforms. Focus on concise, fast-paced content rather than lengthy slideshows.

---

Asked by an artist experimenting with video content · Answered by Juan · Office Hours · 2026-05-14