What email and social media posting frequency should I maintain?

Email your list at minimum once per week, and consider increasing to twice per week when you have strong content or upcoming events. For social media, post to Instagram and Facebook at least once daily. If you’re using marketing automation tools, you might achieve two posts per day (one from you, one automated), which is excellent for maintaining visibility. Consistency matters more than perfection - it’s better to maintain a regular, sustainable schedule than to post sporadically or burn out trying to post too frequently.

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Asked by artists building their marketing routine · Answered by Mays Mayhew (artist interviewee sharing her practice) · art-marketing-podcast · 2025-03-12