I already have an email list and upload it to advertising platforms. Should I do anything differently now?

Yes, re-upload your entire database because matching algorithms have dramatically improved. Previously, platforms needed email addresses to match your list to user profiles effectively. Now they can match a much higher percentage of records even without emails, using just names, addresses, and phone numbers. Go through your records again - export your entire database and also add any information from old receipts or records you might have previously overlooked. Put all this data into a spreadsheet and upload it to advertising platforms. The platforms will likely match significantly more people than before, giving you a larger audience of people who already know you to show ads to. These are the best people to advertise to since they have an existing relationship with you.

---

Asked by an artist named Leslie with an established email list · Answered by Patrick Shanahan · art-marketing-podcast · 2017-11-07