What specific items under $100 should I consider adding to my lineup?

Consider non-wall-art items that people can buy on impulse: coasters, phone cases, tote bags, stickers, postcards, photo books, yoga mats, throw pillows, magnets, greeting cards, coffee mugs, and coffee table books. It doesn’t matter which you choose—pick something that fits your work. The key is having something in that $0-$100 range that opens you up to the gifting market, doesn’t require wall measuring or spousal consultation, and can be purchased impulsively. Print-on-demand makes this easy, but adjacent creatives can make smaller handmade items too. The goal is removing friction and creating low-commitment entry points for new customers.

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Asked by general teaching point · Answered by Patrick Shanahan · art-marketing-podcast · 2026-04-06