How should I think about Instagram's different features like Stories, Feed, Reels, and Live videos?

Think of Instagram as a house with multiple rooms—Stories is one room, the Feed is another, Reels is a third, and Live videos is a fourth. Each represents a separate social network within the platform. Your job as a creator is to make sure your art is ‘hanging on the walls’ in all four rooms as consistently as possible. Different people use different features at different times—some only watch Stories, others only scroll the Feed, some only watch Reels. If your content isn’t in all these spaces, you’re missing opportunities to reach people. It’s not about choosing one over another; it’s about maintaining presence across all of them.

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Asked by an artist asking about different content types · Answered by Patrick Shanahan · art-marketing-podcast · 2024-10-30