What criteria should impulse-buy products meet for artists selling on social media?

Impulse-buy products should meet several criteria: they should be low commitment and low-ask items that don’t require permission to purchase. Ideally, they should be priced under $100 or not much over. While wall art can work in some cases, it’s not ideal and certainly not enough on its own. You need non-wall-art merchandise because not everyone is ready to buy wall art at any given moment. The key is having items that someone can purchase quickly and easily without overthinking or needing approval from others.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2023-03-09