How do I avoid getting distracted by shiny objects and new platforms that don't actually help my art business?

Focus on what actually works rather than chasing every new trend. Many things that seem like opportunities are actually distractions that pull you away from effective marketing. For example, spending time on platforms that have never worked well for selling art, or constantly tweaking your website’s minor details instead of getting people to visit it in the first place. Before jumping on new trends, ask whether this will genuinely drive sales or just make you feel busy. Stick with proven platforms and strategies that have data showing they work. The most successful artists focus on consistent execution on effective channels rather than fragmenting their effort across every new thing that appears.

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Asked by artists tempted by new marketing platforms · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2023-12-20