What should I do at physical art shows beyond just displaying my work?

Actively collect email addresses from attendees to grow your mailing list. Have a laptop available to show additional work from your website, including prints in various sizes and price points for visitors who can’t afford or don’t want the originals. Use the show as an opportunity to make immediate sales, but also to build relationships and capture contact information for future marketing. The show itself is just one touchpoint—the real value often comes from the follow-up afterward.

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Asked by a mixed-media artist holding a five-day exhibition · Answered by Patrick Shanahan · art-marketing-podcast · 2017-02-13