How do you capture email addresses at art shows and fairs?

Use multiple methods to maximize email capture. First, when someone makes a purchase, ask if they’d like to join your email list - about 80-85% will say yes. Use a simple sales form with email as the second line. Second, place QR codes prominently throughout your booth offering an incentive like a free print or entry to win something for signing up to your VIP email list. This can capture 50+ emails per show without manual data entry. Keep a backup sign-up sheet for those who prefer not to use QR codes. Between purchases and QR code sign-ups, you can capture anywhere from 20 to 100 emails per show.

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Asked by general teaching · Answered by John Kennington · art-marketing-podcast · 2024-11-22