What's the most seductive thing you can sell to customers?

Time. Time is the most seductive sale to human beings. This is why e-commerce is so powerful—people will pay more for products online than in stores because they’re buying back their time. They don’t have to drive, park, shop, and return home. Major e-commerce companies explicitly sell time savings as their core value proposition. For art buyers, this means the convenience of browsing, connecting with artists, and purchasing from home without traveling to galleries or shows has enormous appeal, even beyond just product selection or price.

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Asked by synthesized-from-teaching · Answered by Nick · art-marketing-podcast · 2020-09-02