Why is it so important not to miss major art-selling holidays?

There are only a few major art-selling holidays throughout the year, and when they’re gone, you can’t get those days back. For example, in a 30-day period, there might be three major holidays back-to-back. The most successful artists making hundreds of thousands of dollars per year don’t miss any of these. Meanwhile, artists who keep missing them - Valentine’s Day goes by, nothing happened, didn’t prepare, next holiday passes, no marketing, no sales - their businesses go nowhere. These holidays represent concentrated demand in the market. If you’re not equipped with the right products, the right website functionality, and the right marketing plan, you’re watching opportunities vanish while your competitors capture all that demand. You need things to promote on these days across all your price points.

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Asked by synthesized from teaching · Answered by Nick Friend · art-marketing-podcast · 2022-02-12