Why is developing a long-term relationship with a promotional partner more valuable than a single campaign?

Developing a strong relationship with one high-value account that has attention is the single highest ROI of this entire tactic. If you build a good relationship where the first campaign goes well, you can go back to them again and again, year after year. It’s like establishing an advertising account with a network, except there’s no formal way to sign up—you need permission and trust. Out of ten, twenty, or fifty attempts, getting just one solid account relationship could completely change the trajectory of your business. That’s why you should focus on making their life easy, being pleasant to work with, and thinking long-term.

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Asked by teaching content · Answered by Patrick Shanahan · art-marketing-podcast · 2023-08-23