Why should I run a giveaway if it feels daunting?

A giveaway is excellent practice for running your art business online. When you run a giveaway, you post on multiple platforms (Facebook, Instagram), send emails, stay on top of comments and questions, and engage with participants daily for about a week. If you can successfully run a giveaway, you’ve proven you can handle the core activities of running your business digitally. It tests all your systems at once. Yes, it looks daunting when you first see the playbook, but most of the technical setup is already done for you—you mainly need to customize text and add images. It’s also a great way to collect new email addresses and create momentum. Think of it as a trial run that builds your skills and your audience simultaneously.

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Asked by an artist intimidated by running a giveaway · Answered by Juan · Office Hours · 2026-07-09