Should I keep high-value original pieces together as a set rather than selling them individually?

Consider the long-term value and story. Keeping a series together as a complete set can increase both the perceived and actual value—especially if you envision them becoming iconic pieces that will eventually hang in a prestigious location. A complete set tells a bigger story and can command attention in ways individual pieces cannot. That said, this is a risk: you might turn down individual offers while waiting for a set buyer. The strategic decision depends on your conviction about the work’s ultimate place in the market and your financial position to wait.

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Asked by an artist who sold a complete series · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20