How should I respond to negative or trolling comments on my social media posts and ads?

Do not engage with trolls at all. The proper response is to delete the negative comment immediately and block/ban that person from your entire ecosystem. Never reply or try to defend yourself – this only creates a thread that the platform’s algorithm will use to notify them and bring them back for more engagement. Professional marketers who’ve spent millions on ads handle it the same way: delete, block, ban, move on. Don’t let it affect you. Remember, you’re not obligated to give these people any space in your world.

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Asked by a general artist or photographer on social media · Answered by Patrick Shanahan and Nick · art-marketing-podcast · 2020-09-10