If marketing automation is posting sales promotions frequently, does that hurt my engagement because it feels relentless?

Marketing automation is designed to serve the busiest artists who can’t create custom content daily, following proven promotional calendars. However, you’re not required to run every single automated post. If your audience is slower-paced or you feel the frequency is too high, turn off 30-40% of the scheduled content and replace it with your own videos or posts that feel more authentic to your voice and audience. Adjust the posting frequency setting to a lower level if needed. You can also choose not to run certain sale sequences entirely and focus more on audience growth. The automation is a tool—you control how much of it you use based on how engaged and responsive your audience is.

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Asked by an experienced artist concerned about over-promotion · Answered by Juan · Office Hours · 2026-04-21