How should I maintain my collector list relationships over time?

Think of your collector list like a boat in a harbor. Some boats are meticulously maintained—detailed monthly, waxed, polished, with teak cleaned, motors flushed, covers washed, and everything in working order. Others are technically floating but covered in grime and neglect. Your collector list requires the same ongoing care. Reach out regularly. Send Christmas cards. Send handwritten thank-you notes. Like and comment on their social media posts—people love that personal attention. Make them feel valued and remembered beyond just asking them to buy. The difference between a well-maintained collector list and a neglected one is the difference between collectors who buy 40-60% of your new releases versus a list that doesn’t respond at all.

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Asked by general teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-06-07