Should I offer merchandise and products that aren't wall art?

Absolutely. You need products that are not wall art as part of your lineup. Not everybody you market to will need wall art or be in the market for it when your message reaches them—in fact, the vast majority won’t be. But these people may love you and your creativity. When you offer non-wall-art items like calendars, mugs, pillows, books, coasters, or shirts, you can make sales from your marketing efforts that otherwise wouldn’t happen. Remember: every museum has a gift shop. If the world’s greatest masterpieces can be merchandised, so can your work.

---

Asked by an artist questioning merchandise · Answered by Patrick Shanahan · art-marketing-podcast · 2022-06-06