What should I do about the tension between making art and marketing it?

Understand that marketing is part of your job as a professional artist. While some aspects may be uncomfortable, getting paid matters. Ask yourself: do you want to get paid more than you want to avoid uncomfortable marketing tasks? If yes, do those things and find your own style around them. What works is what works—focus on effectiveness over comfort. You can improve your approach with practice, but you have to ship the work and get it out there rather than waiting for perfect conditions.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2025-02-18