How should I use visual content on Instagram to better sell my art?

Break up the visual pattern of just showing your photographs. Include images of your art on walls - either actual installations or room mockups - and photos of yourself holding the physical prints. Even if this is only every seventh or eighth image, it will fundamentally change how people perceive your work. When you only show beautiful photographs, your account can feel more like a curator account rather than an individual artist selling work. The subtle shift of showing the actual product context makes a significant difference in conversion.

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Asked by a photographer with a large Instagram following · Answered by Patrick Shanahan · art-marketing-podcast · 2024-12-20