Should I focus only on short videos since they get more views, or keep making longer ones too?

You need a combination of both. Test different video lengths constantly—10-second videos, 15-second videos, 30-second videos, 90-second videos, even 3-minute videos. The optimal length depends on your message and what fits the content best. Don’t choose length arbitrarily; let the message dictate the format. If you can’t convey your full message in 15 seconds, make it longer. Short videos are excellent for algorithm reach, but longer content allows you to share deeper stories, explain your process, and build stronger connections with your audience. Variety in content length is key to sustainable growth.

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Asked by an artist experimenting with video content · Answered by Juan · Office Hours · 2026-04-02