What is the minimum follower growth needed to make Instagram DM automation worthwhile?

You should be gaining at least 50 new followers per month for Instagram DM automation to be worth the investment. If you’re only getting one new follower per month, it’s not worth it. However, if you’re getting 50 or more new followers monthly, the automation becomes valuable because even just one conversation from those 50 new followers that you otherwise wouldn’t have had can turn into sales, commissions, or connections with interior decorators and other valuable opportunities. The more followers you’re gaining, the more valuable the automation becomes.

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Asked by an artist evaluating automation tools · Answered by Patrick Shanahan · art-marketing-podcast · 2025-11-14