What's the difference between romancing content and sales content, and how should I use each?

Romancing content connects people with you on a deeper level—telling the story behind your paintings, sharing your process, what inspired you, etc. It’s the top-of-funnel content that gets people emotionally invested in you as an artist, not just liking the artwork. Think of it like moving people through a funnel: first they see your art, then romancing content brings them closer to a buying decision. Sales content, by contrast, has a clear call to action and is designed to drive immediate action. For example, after sharing several romancing posts, you might say ‘You’ve been with me for three or four months, I’ve shared stories about my paintings, and I’ve seen that certain pieces got the most interest from you. So I’m running a flash sale for 24 hours—use this code for 20% off.’ The romancing content warms people up; sales content converts them.

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Asked by an artist creating personal story videos · Answered by Juan · Office Hours · 2026-05-19