Should I start running Facebook ads by immediately targeting cold traffic and promoting my art with a discount?

No, targeting cold traffic right from the start is the wrong approach for most artists. This method rarely works because: (1) You underestimate how long it takes to learn Facebook advertising and build momentum—most artists spend a small budget, see little results, and quit before gaining traction. (2) Facebook has many hidden ‘idiot taxes’—costly mistakes you’ll make if you don’t know what to avoid. Starting with cold traffic without experience or proper setup typically wastes your budget and leaves you discouraged.

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Asked by an artist considering Facebook ads for the first time · Answered by Patrick Shanahan · art-marketing-podcast · 2020-01-29