Where do art sales actually happen—on social media or on my website?

All sales should happen on your website, period. This is for your safety and your customers’ safety. Your website is the only secure, scam-proof place to complete transactions. Social media (Instagram, Facebook, etc.) is a vehicle—it’s how people discover you, learn who you are, understand your techniques, and decide why your work is valuable. Think of social platforms as your sales pitch and your branding. They exist to transport people from discovery to your website, where the actual purchase occurs. If someone messages you asking to buy via cash, wire transfer, or cryptocurrency, that’s a major red flag for a scam. Serious buyers will always go through your website because it’s safe and legitimate for both parties.

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Asked by an artist new to online selling · Answered by Millie · art-marketing-101 · 2026-06-15