Why do so many artists struggle with inconsistent income and the 'starving artist' problem?

The root cause is an indirect business strategy. When 90 out of 100 artists build their businesses around third-party galleries, online marketplaces, or distributors, they have no control and no owned customer base. These channels can vanish overnight—galleries close, shows get canceled, platforms change policies. Without owning your distribution, you’re in a constant hamster wheel with no real progress, which leads to years of inconsistent sales and ultimately failure for most.

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Asked by implied audience question · Answered by Nick Friend · art-marketing-podcast · 2020-06-25