How can I give my collectors early access to new work before a show or release?

Create a hidden webpage that’s not indexed by search engines—you can only access it if you have the direct link. Put all your new work on this page with titles and prices before the public release. Then create personalized videos for each collector, addressing them by name. In the video, thank them for their support, mention something personal about them (like a recent trip you saw on social media), and let them know you’re giving them first access to see and purchase work because they’re valued collectors. Send each collector a personalized email with the link to their specific page. This approach has resulted in 35-46% of work selling to collectors before the public ever sees it.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-13