What is a collector list and how does it differ from a customer list?

Your customer list includes everyone who has purchased your work. Out of that customer list, a collector list naturally emerges—these are people who come back again and again to buy more pieces. They follow your career as you grow as an artist and raise your prices, and as they become more successful themselves. Collectors are your VIPs and represent the most valuable segment of your audience because they provide recurring revenue over years.

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Asked by synthesized from teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2021-04-13