What should I do if I don't have a minimum viable audience yet?

You need to focus exclusively on building your audience before testing traction. Use strategies like giveaways, charity partnership marketing, and in-person shows to get more people on your email list and social media. You need to reach that baseline of around 250 email subscribers and 250 social media followers (or equivalent through shows) before you can accurately test whether your art will sell. Without this audience, you can’t validate your product because not enough people are seeing it. Building this audience is a specific problem with specific solutions, and you shouldn’t move forward until you solve it.

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Asked by synthesized from teaching · Answered by Patrick Shanahan and Nick Friend · art-marketing-podcast · 2022-02-12