How do I create a simple customer acquisition plan for the year?

Follow this three-step exercise: First, count every new customer from last year—every transaction regardless of size, including portrait clients, workshop students, art buyers, everything. Second, multiply that number by 10 to get your goal for this year. Third, divide that number by 12 to get your monthly target. For example, if you had 7 customers last year, your goal is 70 this year, which means 6 new customers per month. Put that number on a Post-it note and work against that monthly target. What gets measured gets managed.

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Asked by general audience · Answered by Patrick Shanahan · art-marketing-podcast · 2026-01-17