Why should I offer prints when my main business is selling original artwork?

Having multiple price points is critical for capturing different segments of your audience. When you invest heavily in marketing to create attention, fans, and followers, but your lowest-priced item is $500-$1000 or more, you’re missing out on a significant portion of interested buyers. Prints, merchandise, or lower-priced items serve as entry points—they get people into the game with your work. Think of it as a starter purchase that allows collectors to level up over time. Someone who buys a print today and lives with your work may become an original buyer tomorrow. It’s less about the specific item and more about having accessible price points for people at different stages of their collecting journey.

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Asked by synthesized from discussion · Answered by Patrick Shanahan · art-marketing-podcast · 2018-01-24