Should I design my art with the end buyer and location in mind?

Absolutely—design with the end in mind. Know exactly where your pieces will hang and who will buy them before you create. Think about whether it’s something beautiful enough to hang in a dining room, not just a man cave. Consider the specific audience: what’s missing in their lives? Make it first beautiful art, and second, whatever niche element it represents. This strategic thinking about the end position—who buys it, where it hangs, why they want it—is crucial for creating work that actually sells.

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Asked by a professional artist explaining their licensing success · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-20