Should I use live chat on my website, and how should I handle it?

Yes, add a chat feature to your website and connect it to your phone. Every single time a visitor comes to your site and wants to talk about your art, stop what you’re doing, pull out your phone, and have a real conversation with them. This immediate, personal interaction is a great example of something that doesn’t scale but creates an amazing experience. It’s not sustainable when you have hundreds of simultaneous visitors, but when you’re small, it’s a powerful differentiator.

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Asked by an artist considering website features · Answered by Patrick Shanahan · art-marketing-podcast · 2018-02-14