How do I increase sales opportunities on my website when displaying artwork?

Make the path to purchase as clear and frictionless as possible. Place your ‘Add to Cart’ button prominently—ideally right below the artwork title, above any long descriptions. If you’re offering something unique like audio descriptions, add a short instruction like ‘Scroll down for audio description’ so visitors know what to do. Clear calls-to-action guide people through your site and increase the likelihood they’ll take the next step, whether that’s listening, learning more, or buying.

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Asked by an artist designing an online exhibition · Answered by Juan · Office Hours · 2026-09-03