Getting Started

536 answers on getting started.

• Where can I find recordings of past training sessions?
• What should I do when I’m completely new to art marketing and don’t know where to start?
• Where should I begin marketing my art if I have no budget?
• Should I focus on living in a city or countryside as an artist?
• How many pieces of artwork do I need to have before I can start selling online?
• As a complete beginner, where do I start learning art business and marketing strategy?
• Why is it important for artists to have a ‘home base’ for selling?
• Should I create art about political or controversial causes?
• Do I need an LLC or business license to start selling my art?
• How do I start telling my story as an artist if I don’t know where to begin?
• What kind of support and community is available to help me succeed?
• I have 30 years of photography sitting in my archives and I do weddings now, but I want to sell my landscape and nature work. What should I do?
• What’s the single biggest problem most artists face in their business?
• How do I drive traffic to my website to reduce bounce rate and increase purchases?
• Should I consider narrowing my website focus to one specific location or subject that I have an advantage with, even if I shoot other things?
• What should artists focus on between now and Q4 to prepare effectively?
• What three questions should every artist answer before Q4 to ensure they’re ready?
• How do I get started selling my art and get it in front of potential buyers?
• What should I do if I’m worried about image theft or unauthorized reproduction?
• What’s the real problem if I’ve created good art but nothing is selling?
• Can I sell digital art just like photography?
• Why do so many artists struggle to build a successful art business?
• Should I narrow down to one specific niche or subject matter when starting out?
• Should I pivot my art business if my teaching content gets more engagement than my artwork?
• Where can I find video tutorials and guides for building my art business?
• I’m a parent whose 8-year-old child is very talented and personable about their art. Should I start building a business for them now, and how?
• What are the realistic paths to making a living as an artist?
• What exactly does a comprehensive art business service provider do for artists?
• I’m 75 and have been painting for a long time, mostly watercolors. I’ve sold to friends and family, but I don’t know how to start getting my art out there more broadly. Where do I even begin?
• I don’t have a consistent style and work in multiple mediums—will this hurt my art business?
• How many images should I start with when launching my art website?
• I can’t afford a large upfront investment right now. What should I do?
• I mostly create square format artwork. Should I switch to landscape or portrait orientation?
• I have multiple bodies of work in different styles and media—should I focus on just one niche or can I sell everything?
• Is there a difference between marketing art in Europe versus the United States?
• How do I know which of my photographs will work as wall art if I come from an editorial background?
• What happens in the first year of marketing my art business?
• How can I use AI to help me discover my story as an artist?
• Do I need to have a niche as an artist, or can I work in different mediums and styles?
• Why are larger postcard-sized business cards more effective than small standard cards for artists?
• I carry three sizes of marketing materials (small business card, postcard-size flyer, and exhibition invitation). Which should I focus on?
• Should I use digital business cards via a smart device, or stick with traditional printed cards?
• Should I update my business cards frequently to feature different limited edition prints each season?
• How do I access training materials and courses easily?
• Should I wait to start marketing until I find my niche or have everything perfect?
• Why is it so important to start building my art business as young as possible?
• How long does it realistically take to build a successful art business?
• I find my art-business software overwhelming with too many menu options. How can I manage this?
• Should I wait until I have a complete body of new work before I start marketing?
• Do I need to find a specific niche as an artist?
• What are the most common mistakes artists make when building their online presence?
• I’ve been actively marketing for 6 months with no sales. What am I missing?
• Should I wait until the timing is perfect to start marketing or building my art business?
• Should I focus on finding a niche for my art, or can I explore different styles and mediums?
• What should I do if I want to promote my art but feel stuck because my website isn’t perfect yet?
• When I first start marketing my art, what should I focus on while my website is being built?
• I feel overwhelmed by the amount of art I’ve created and accumulated. How should I organize my inventory and track my business tasks?
• What kind of laptop do I need for running my art business website and social media?
• I have a website but driving traffic to it is a completely different animal. What should I do?
• What’s the difference between being a hobbyist and running an art business?
• Do I need to have a specific niche figured out before I can succeed as an artist?
• What are the essential basics every artist needs to do to build a business?
• Should I wait to start marketing until I have my book ready to publish?
• I’m just starting out and taking classes where I follow the instructor. Should I wait until I create more original work before marketing?
• What are the basic requirements for building an art business online?
• What are the core fundamentals every artist needs to focus on to build a real art business?
• How long does it take to get a website up and running, and what should I expect in terms of success timeline?
• I’m nearly 80 and starting over after losing my portfolio. How long does it take to build a sustainable art business?
• What are the core basics every artist needs to get right in their business?
• Should I focus on building my art inventory or on marketing when I’m just getting started?
• I’m a student with limited finances. Are there options to make art business education more affordable?
• What support systems help artists stay consistent with marketing?
• Should I study successful artists’ business practices, not just their art?
• Can a service or platform help promote my art for me?
• What pricing structure should I expect when working with an art business service or platform?
• What are the viable paths to making it as an artist today?
• What are the basic requirements for running an art business?
• Is there a more structured approach to using all the marketing materials and resources available, so I don’t feel overwhelmed?
• I’m overwhelmed by all these email capture strategies. Where should I start?
• How do I transition from being a hobbyist artist to running an actual art business?
• Are there different business models that work for different artists, or is there one right path?
• What are the three main reasons artists don’t succeed, and how do you fix them?
• What are the main viable paths for artists to make a living today?
• What is the ‘now what’ problem and why does it matter?
• What are the basic fundamentals every artist needs to get right?
• What should I focus on as a complete beginner to art marketing who joined a platform three months ago but hasn’t made any sales?
• Where can I find training videos and resources for learning marketing tools and strategies?
• Is there value in finding and learning from successful artists in my specific niche?
• How important is having support and community when building an art business?
• What are the actual basics I need to do to have a real art business versus just a hobby?
• As an artist, I have to do everything myself—create, market, sell, ship, handle admin. How can I possibly keep up?
• I have zero followers and zero posts on Instagram. Where do I start to drive traffic to my website?
• What should I audit on my website, social media, and email to improve my marketing?
• What homework should I do to audit my online art business presence?
• Do major art sellers and galleries follow these same online principles?
• What would a truly useful art business education look like?
• How did successful artists get their big breaks and early exposure?
• Why should artists study successful art businesses, not just art history?
• Is it okay to start small, like at a flea market or tiny gallery?
• I’m brand new and haven’t launched my site yet. I’ve set up pages and uploaded images but feel uncertain about next steps. What should I do?
• What should an artist do first if they’re just starting or want to audit their current setup?
• What are the fundamental basics every artist needs to build a sustainable art business?
• Can I upload and sell stock photos I downloaded from subscription services like Canva or iStock on my website?
• I’ve had my art website for a while but couldn’t work on it due to a full-time job. Now I need to make money but don’t know where to start.
• I draw detailed pencil sketches but don’t like how messy the paper gets from erasing and smudging. Can I recreate them digitally instead and still sell them as original art?
• Should I use my difficult-to-pronounce name or create a business name for my art brand?
• My studio name is ‘Painted Souls’ but not all my work relates to the word ‘souls.’ Is that a problem?
• Should I change my business name because people can’t spell or pronounce my last name?
• How do I define my niche when I have multiple product types and art styles?
• When should I start promoting my art business content and building an audience if I’m just getting started?
• I’m overwhelmed getting back into my art business after a difficult period. Where should I start?
• What does it mean to ‘work backwards from demand’ when developing new products or services?
• Should I create a photography course before I know if there’s demand for it?
• What should I prioritize: improving my website or creating social media content?
• When should I add low-ticket items to my business—is there a best time?
• How do I know if my current lineup is working?
• Do I need a laptop to run my art business website, or can I manage everything from my phone?
• What essential resources should I use when I can’t access live coaching?
• My website is a month old and I’m only getting visitors from one or two friends who registered their emails. What’s not working?
• How do I find my art business resources and training materials online?
• Can I add my website URL to printed materials like magnets that use branding I’ve received?
• When is the best time of year to start building my audience?
• How do I create an artist bio in different lengths for various uses?
• How can I use AI to help me discover and write my origin story as an artist?
• How can I use AI to help me create a customer acquisition plan?
• How do I create a simple customer acquisition plan for the year?
• What kind of business can I build by consistently acquiring new customers over time?
• What should my business goal be for 2026 regarding new customers?
• What counts as a ‘new customer’ in an art business?
• What is the single most important metric for predicting the future success of an art business?
• What should be my marketing focus for 2026 as an artist?
• What’s the value of mentorship from experienced artists in the same field?
• How should an artist balance creating authentic work they love with market demands?
• How can I balance commercial work with passion projects as a creative?
• How important is networking in college for creative professionals?
• Should I specialize in one creative area or diversify my skills?
• What business knowledge do I need as a creative professional?
• Do I need to find a niche to be successful selling art?
• Should I create separate businesses or combine my creative ventures under one brand?
• Why is having multiple revenue streams important for artists?
• What advice would you give to someone just starting their photography career?
• How do I fund all the photography trips I want to take to build my portfolio?
• Should I specialize in one style or be open to changing my artistic approach?
• How do I know what subject matter to focus on as an artist?
• What should I focus on when I’m trying to establish myself as an artist?
• How do I get my first art sales when I’m just starting out?
• What’s the most important problem to solve in my art business right now?
• What’s a realistic first step toward marketing consistency if I’m overwhelmed?
• How can I figure out what my artistic niche is?
• What’s the most important next step I should take right now for my art business?
• Why is now the best time in history to start or relaunch my art business?
• How can I get AI to help me create better prompts?
• How can I align my art with current interior design trends?
• How can I identify the consistent themes in my art portfolio and create better marketing language around them?
• How do I approach using AI effectively—what’s the right mindset?
• Should I wait until AI tools are more mature before adopting them?
• What are AI agents and how will they change my art business workflow?
• What are the main AI chat tools (LLMs) available and which one should I use?
• How much time can AI tools realistically save me in my art business?
• How do I get started if I have art but no titles or descriptions written yet?
• What role does an artist still need to play even with marketing automation tools?
• How can marketing tools help me describe my artwork when I struggle with writing descriptions?
• Should I have another job while building my art business from scratch?
• What single metric should I focus on daily to measure my art business progress?
• How has marketing automation technology changed what’s possible for solo artists?
• What is the fundamental requirement for growing an art business, regardless of industry or platform?
• What should I focus on when expanding my art business to new cities or regions?
• Should I do my first mural for free to get started?
• Why don’t art schools teach artists how to make money or build a business?
• What new revenue streams should I consider when my art sales are slow?
• Should I wait for better AI tools before incorporating AI into my workflow?
• What’s the best way to learn how to use AI tools effectively?
• How do I increase my overall business output and growth as an artist?
• What should I consider before hiring my first employee or contractor?
• How long does it typically take for a new hire to become truly productive in an art business?
• How do I get started selling when I’ve never done serious marketing before?
• What equipment do I need to start wildlife photography as a business?
• Should I focus on creating original art or prints and reproductions?
• Should I invest in professional photography and videography for my art business?
• How do I learn to use AI tools effectively? Do I need to take classes?
• Should I use AI tools in my art business, and if so, how?
• Why is getting a business license so important when starting out as an artist?
• Should I diversify my art business revenue streams?
• Should I have a team member or employee in my art business?
• How do I handle the financial pressure when investing time in perfecting my technique before launching?
• Should I focus on perfecting my online store before pursuing other opportunities?
• Should I hire employees for my art business or keep it solo?
• How do I transition from a stable career to becoming a full-time artist without risking everything?
• What should I do if I can’t afford marketing resources or tools right now?
• Why don’t art schools teach artists how to market their work?
• Is it possible to succeed in art sales while living remotely with limited internet access?
• What are the key things that helped grow sales significantly in one year?
• How has the art market changed with technology over the past decades?
• What’s the difference between linear growth and exponential growth in an art business?
• What percentage of artists and photographers have even a single paid employee?
• Why is now a particularly good time for artists to start learning AI, regardless of their tech experience?
• What does the concept of ‘GDP’ mean for an artist’s business?
• Why is AI particularly important for artists and photographers to start using now?
• What’s the advantage of being a locally-focused artist versus traveling everywhere?
• How do I build a collector base when I’m starting from scratch with no email list or social following?
• How can I build a strong niche as a nature or landscape photographer?
• What’s a realistic timeline for building a successful art business?
• Should I transition from doing art shows to selling online only?
• How important is having a defined niche to be successful selling art?
• When setting up my artist website and business, how perfect does everything need to be before I launch?
• How long does it typically take to see if an online art business will work?
• How do I know what style or niche I should focus on?
• How do I handle the business side of art when I’m still in school?
• How can I start selling my art online if I’ve only been selling on Etsy?
• My work is extremely detailed and time-intensive—should I try to work faster or in different mediums?
• Should I worry about having multiple sub-niches within my main niche?
• How can I figure out my art niche when I’m just starting out?
• Should I niche down or keep shooting multiple subjects?
• How can I create multiple revenue streams as a photographer?
• What should I do if my sales are growing but still modest?
• How can photographers transition from service-based work to selling fine art prints?
• What should I know about applying for grants to help fund my art business?
• Is a geographically focused niche too limiting for building a sustainable art business?
• How do I know when I need to level up and hire more help in my art business?
• When should I launch my art website or start sharing my work?
• What should my goal be as an artist running a business?
• When I create my art and share it online, why isn’t anyone visiting or buying?
• When should I hire an assistant for my art business?
• Do I need a niche to be successful as an artist or photographer?
• Should I clear out my old work when transitioning to a new style?
• Should I worry about technology if I’m older or not tech-savvy?
• How can I start selling my art if I’m over 50 and just beginning my art career?
• I’m brand new to selling art online. What should I focus on in my first year?
• Is there a formula or guaranteed path to success as an artist?
• Why is now a particularly good time to be an artist trying to build a business?
• What should I avoid when modeling my art business strategy?
• What is the ‘high asymmetry’ of an art business and why does it matter?
• What should I do if my current art isn’t selling after giving it time?
• What should artists be doing right now at the beginning of the year from a marketing strategy perspective?
• What are the most important fundamental factors that determine whether my art business will succeed?
• What’s wrong with the typical ‘get a website and good luck’ approach to starting an art business?
• Why is consistent support and mentorship more important than just having a website?
• Should I quit my job to pursue my art business full-time?
• How can I keep my art business going if I’m not making enough sales to cover costs yet?
• What were the main barriers to building an art business before the internet era?
• Why is January such an important time for an art business?
• Do I really need to have a tightly defined niche to be successful as an artist?
• What should my overall strategy be for growing an art business?
• What is the most important factor for building a successful art business over time?
• What should I focus on if I want my art business to grow as fast as possible?
• How can I grow my art business when I’m overwhelmed by wearing too many hats?
• I’ve never sold my work before. What should I do to get started?
• How do I test the market for my art if I’m just starting out?
• Should I quit my full-time job to pursue art, and how much money do I need saved?
• Why shouldn’t I focus on A/B testing and optimization tactics early in my marketing journey?
• Do I really need to become a content marketer and storyteller as an artist?
• Should I be looking at my analytics when I’m just starting out with marketing?
• Is it important to have a defined niche or subject matter?
• How important is it to photograph what you’re truly passionate about?
• Why is this an unprecedented time for artists and content creators to build businesses?
• Why do online marketplaces like Etsy not provide a viable path to a six-figure art business?
• What is the ‘two trains, two tracks’ concept for building an art business?
• Why is direct-to-consumer marketing through your own website the best option for most artists?
• What are the main ways to build a six-figure art business selling fine art directly?
• What’s the new paradigm for how artists should structure their business and time?
• What’s the relationship between having a product problem versus a marketing problem in an art business?
• Can you give examples of how changing subject matter dramatically increased art sales?
• Where is the real leverage in an art business—marketing expertise or product iteration?
• How do successful multi-million dollar art businesses structure their operations differently from struggling individual artists?
• What were the major historical shifts in how artists sold their work before the internet era?
• How do I ensure quality and longevity when working with mixed media or unusual materials?
• Should I track how many new customers I acquire?
• How should I set customer acquisition goals for my art business?
• Should I create what I love or what the market wants?
• How do I find my niche as an artist?
• When should I launch my website if a major sale is coming up?
• Should I plan my art business by starting with the end goal in mind?
• Why do successful artists and top earners often outsource their marketing?
• What’s the biggest mistake artists make when they’re just getting started?
• How long does it take to train an assistant or employee to effectively help with my art marketing?
• Should I upload my work to marketplaces like Fine Art America or Redbubble?
• Is it a mistake to be too narrowly focused on one niche in my art?
• How does market size affect my potential art business success?
• What should I do if I don’t have a minimum viable audience yet?
• What is the ultimate goal of following this business roadmap?
• What happens if I have an audience but fail the 30-day rapid test?
• What is minimum viable audience (MVA) and why does it matter?
• What is minimum viable traction (MVT) and how do I know if I have it?
• What’s the most important thing to understand about working on my art business?
• What’s a good validation strategy if my current art isn’t selling?
• What percentage of artists and photographers are in Bucket One versus Bucket Two versus Bucket Three?
• What should I do if I’ve been trying to sell my art for a year or more but it’s not selling?
• If I’m in Bucket One and haven’t validated my art yet, what should I focus on and what should I ignore?
• What does it mean to validate your art, and why is it so important?
• What are the three buckets that all artists and photographers fall into?
• What should I do if I test popular subject matter and still nothing sells?
• Can I test new subject matter by changing my artistic medium, not just the subject?
• What’s the biggest mistake artists make when launching their art business?
• What if I’ve been selling art for a few years but never really gotten good traction?
• Should I be worried about legal issues if I paint recognizable people or brands when starting out?
• Why is it important to choose popular, recognizable subject matter when testing?
• What’s the fastest way to test multiple subject matters or styles?
• How long should I test a subject matter before deciding it’s not working?
• How do I validate my art when I’m just starting with a small friends-and-family audience?
• Why do most artists’ assumptions about their business turn out to be wrong?
• What are the three stages or buckets that art businesses fall into?
• Do I need a niche before I start selling my art?
• What should I focus on when I’m just starting my art business today?
• Should I invest money back into my art business or take profits out?
• What’s the difference between a direct and indirect business model, and which should I use?
• What should I focus on if I can’t afford professional marketing help yet?
• What is the minimum number of art pieces I need to launch my art business?
• What percentage of artists actually make a living from their art?
• Why do 90% of online stores fail?
• Why are so many talented artists leaving money on the table even when they’re working hard?
• Why don’t more marketing agencies focus on helping artists and photographers?
• Should I wait until my art is perfect or I have enough pieces before I start marketing?
• What’s the alternative if I don’t build a collector list and market directly?
• What happened to artists who relied solely on galleries or art fairs when the pandemic hit?
• What makes a sustainable art business that can withstand challenges like a pandemic?
• What is the Art Selling Pyramid framework and why does it matter?
• What is the complete strategic approach to building a successful art business today?
• How can I research art market demand on Amazon?
• How can I use Google to research demand for my art niche or subject matter?
• How can I research market demand by talking to people in physical stores?
• What’s the best way to choose what subject matter or style to create as an artist?
• Why is it risky to rely solely on social media platforms for building an art business?
• What mental frameworks should I use to figure out what to pivot to?
• Do I need to completely throw out my existing body of work to pivot?
• How should I think about starting with demand versus starting with my creative passion?
• What advantages do artists have when it comes to pivoting compared to other businesses?
• What are some examples of time-sensitive pivots I could make?
• How did a cityscape photographer grow their business through pivoting?
• Can you share an example of a successful pivot from show circuit struggles?
• How did one landscape painter successfully pivot their art business?
• What’s the difference between a macro pivot and a micro pivot?
• What should I do if I’m seeing some sales but my art business isn’t growing as expected?
• When should I consider pivoting my art business if I’m not seeing sales?
• What does pivoting mean in the context of an art business?
• What if I can’t afford to create many new pieces to test?
• How do I find profitable subject matter to create?
• Should I find my niche first or test different things?
• How often should I pivot or try new things?
• How do I know when to pivot versus sticking with my current work?
• What is a ‘pivot’ in the context of an art business?
• Why is having multiple revenue sources important?
• Should I focus only on selling originals, or should I diversify my revenue sources?
• What are the only three ways to grow any business?
• What is the correct business model for selling art and photography?
• What is the biggest lesson from 2020 for artists and photographers?
• What does it mean to have an ‘anti-fragile’ art business?
• What’s the key to succeeding with selling art online?
• What is the ‘new way’ of selling art that’s emerging?
• Is it too late to start selling online for the 2020 holiday season?
• What technology or equipment do I need to start doing video calls with buyers?
• How do I get started with video selling in three steps?
• Why is attention the most important asset in building an art business?
• What is the fundamental equation that determines the size of an art business?
• I keep hearing about the importance of marketing, but what comes first—product or marketing?
• How quickly can I test if new subject matter will work better?
• What’s a common mistake artists make when their sales are low?
• How do I know when to pivot my art subject matter?
• How can I tell if my art niche is big enough to build a real business?
• How can I validate my art if I have no online following?
• What does ‘validation’ mean for art sales, and why does it matter?
• What’s the first reason my art might not be selling?
• What is the small niche problem and how does it limit business growth?
• Why is having physical inventory so important for selling art online?
• If I had a successful offline art business but am struggling online, why isn’t my past success translating?
• What if I’ve validated my art and made some sales, but my business still isn’t growing the way I want?
• What does art validation actually mean, and why is it important?
• Why do some artists succeed right away while others struggle for over a year?
• How do I start running sales if I feel overwhelmed by all the moving pieces?
• What mistake do most artists make when they’re trying to start selling?
• Do I need to have 15 or 20 pieces ready before I can start selling?
• How can I test whether a new niche or subject matter will sell?
• How is starting an art business like starting a restaurant?
• Should I worry about shipping, framing, taxes, and business licenses before I start selling?
• What do I need to start taking payments for my art?
• Should I build a website before I start trying to sell my art?
• I want to start selling my art but don’t know where to begin. What should I do first?
• What fundamental marketing capabilities do I need to grow a sustainable art business?
• How should I approach trying to make my first art sales?
• What does it mean to validate my art, and why is just getting likes and comments on social media not enough?
• What’s the biggest mistake artists make when starting a business?
• Why shouldn’t I just ask a mentor or expert if my art will sell?
• How will I know when I’ve really found the right niche or subject matter?
• What should I do immediately after a successful validation?
• Does validation only matter when I’m first starting out?
• When should I call it quits on a particular series or niche?
• What if I discover during validation that people prefer different work than I expected?
• How many sales do I need to consider my art validated?
• Should I invest in a website, business cards, or branding before I validate my art?
• What is a pivot and when should I consider one?
• How do I choose a profitable niche?
• What if I’ve been creating art for years but have never sold anything—should I just give up?
• Should I wait until I have more pieces completed before I try to sell?
• How can I validate my art quickly without building a full business first?
• What is the minimum viable product approach for artists?
• How do I know if my art will actually sell?
• What should I prioritize if I’m just getting started and don’t have samples yet?
• How much does it cost to get started with a full set of sample media types?
• What’s the number one thing an aspiring professional artist needs to know or do?
• How do I validate that my art is good enough to sell?
• What are the essential steps artists should take in the 30 days before Q4 starts?
• Should I run cold Facebook ads if I’m just getting started as an artist?
• Why is fourth quarter (October-December) so important for art sales, and when should I prepare?
• What’s the fastest way to test if my art will sell without building a complete business infrastructure first?
• What should I do if I’m not sure there’s demand for a new product idea, like adding art to masks or another merchandise item?
• How should I decide what to work on next in my art business?
• Should I perfect my print quality and color accuracy before trying to sell my work?
• How do I know which of my art styles or niches will sell best?
• What should I focus on right now to prepare for the biggest selling season of the year?
• What if I’m an event or wedding photographer whose business was shut down by the pandemic?
• Is an art business suitable as a side hustle or does it need to be full-time from the start?
• Can I really work from anywhere with an art business?
• How does the longevity potential of an art business compare to other careers?
• What are the startup costs for an art business compared to other businesses?
• What if I’ve been successful selling through galleries and art shows but haven’t sold much online?
• When is the best time to prepare for the biggest art selling season?
• What should I do if my art isn’t selling in my current style or niche?
• What foundational marketing work must I have in place before spending money on advertising or hiring help?
• Why don’t art-specific marketing agencies exist despite obvious demand?
• What is an art-specific marketing agency and do any exist?
• How should I decide which features or tools to add to my art business?
• What is a realistic revenue goal for an artist trying to build a sustainable art business?
• Is building an art business unique compared to other types of businesses in terms of longevity?
• Can I build a successful art business without being full-time or can I do this as a side hustle?
• Why is now a better time than ever to build a successful art business?
• Do I need to focus exclusively on prints or one specific type of art product to be successful?
• What types of businesses and revenue streams are considered part of the art business?
• What should I do if I feel stuck in my art business right now?
• What are the economic advantages of an online art business?
• How do I know if my art will actually sell before I invest a lot of time and money?
• Why is understanding the business model so critical for artists?
• What are the five pillars to building a six-figure art business?
• What is a realistic income goal for a solo artist or photographer running their own business?
• What does ‘art business’ actually encompass?
• What qualifications should I look for in someone giving art business advice?
• What should I focus on when adding features or tools to my art business?
• What’s the best approach to learning art marketing - reading blogs and courses or something else?
• How long will these challenging conditions likely last for traditional art sales channels?
• What should I do if my thriving art business was completely cut off by the pandemic?
• Is the opportunity for artists to build an online business really better now than before?
• Why doesn’t just having a website mean I have a business?
• Why should I focus on building a direct-to-collector business model instead of relying on galleries and shows?
• What kind of income can a home-based art business realistically generate?
• What’s the fundamental difference between direct and indirect selling strategies for artists?
• How should artists respond to pandemic resurgences and ongoing lockdowns affecting their business?
• Is there an age limit to starting a direct art business?
• During a recent consultation, an artist whose galleries had all shut down asked about joining another online marketplace. What’s wrong with that approach?
• If I’m a new artist just starting out, should I pursue both direct and indirect sales, or focus only on direct?
• What’s the difference between a direct business model and an indirect business model for artists?
• Why is it mandatory for artists and photographers to own their own distribution channels and customers?
• What should I prioritize if I want to build consistent income from my art?
• How do I know if I’m stuck in ‘rented land’ with my art business?
• If I’m selling through online art marketplaces and getting small checks, what should I change?
• Why is ownership of my customer list and data so important?
• What does it mean to be ‘properly equipped’ to sell art online?
• Why do so many artists struggle financially despite working hard?
• What is the difference between direct and indirect selling in the art business, and which should I focus on?
• What if my art doesn’t sell during my validation test?
• What counts as validation that my art will sell?
• I’ve never sold my art before and I’m not sure if it’s good enough to sell. How do I find out if my art will actually sell?
• What should I focus on when launching a new product or making a business change?
• When should I ask for help or expert advice about my art business decisions?
• What’s the most important factor in growing an art business once I have a website?
• What should I do if I’ve been relying on third parties and need to start over with direct sales?
• Why can’t I just switch from indirect to direct sales a few years down the road?
• If I used to sell six figures through galleries, can I replicate that immediately by going direct?
• Why is relying on third parties so risky for artists?
• What does running a successful online art business actually involve beyond having a website?
• Why is the art industry having its disruptive moment now?
• What would a venture capitalist say about an artist relying on third-party galleries for revenue?
• If I decide to go direct, what do I need to succeed?
• Should I build my art business relying on third-party platforms like galleries, Saatchi Art, Fine Art America, or Etsy?
• Where is the opportunity shifting in the art market right now?
• What does it mean to build an art business on ‘rock’ versus ‘sand’?
• Why can’t I just wait six months or a year to start building my direct online art business?
• What kind of computer or technical setup do I need to run a successful online art business?
• What should I focus on if I want the highest return on my time and money as an artist?
• What does it mean to ‘build your business on rock’ instead of ‘sand’ as an artist?
• What should I look for when choosing whether to work with an art business service or solution?
• Can I build an art business part-time, or do I need to go all-in full-time?
• What are the two essential things I need to build a valuable art business?
• Is having a good website enough to build a successful art business?
• How do I know what the right answers are for my specific art business questions?
• I’m worried about getting all the details perfect before I launch. What should I do?
• I used to sell well in galleries but now I’m struggling online. Why is that?
• Does it matter when I start building my online art business, or can I wait?
• How important is it to own my distribution channels rather than relying on galleries or in-person shows?
• What does ‘building a direct business’ actually mean, and why is it so important?
• When should I worry about getting my pricing and product ordering perfect on my website?
• What’s wrong with uploading my work to online marketplace platforms as my main sales strategy?
• I keep getting stuck on pricing strategies and whether selling prints will hurt my ability to sell originals. How should I think about these decisions before launching?
• Should I worry about uploading my art to online gallery marketplaces as my online strategy?
• I’ve been an artist for 20 years but never built anything I own. What should I change?
• What should I do if I’ve never sold online and don’t have a website yet?
• How do I know if I’m ready to start selling art online?
• What are the fundamental pillars every artist needs to sell art online successfully?
• What should I do first to start moving attention between platforms?
• What should I do to audit my current strengths before the holiday season?
• What are the two primary goals I should focus on between now and the holiday sales season?
• Why should I offer multiple revenue sources in my art business?
• What are the three fundamental ways I can grow my art business?
• What are the main ways artists can get attention for their work today?
• What fundamental principle should I understand about marketing my art?
• My art isn’t selling offline—should I expect it to sell online?
• Should I ignore online sales if I’m already doing well selling art in my brick-and-mortar gallery?
• Why should I spend as much time promoting content as I do creating it?
• What format should I use to organize my LTV customer data?
• What annual marketing maintenance should I do regardless of my business size?
• What if I can’t get everything set up perfectly before the fourth quarter starts?
• What should my complete marketing plan be for 2018-2019?
• If I were starting an art business in 2018, what should I focus on and where should I allocate my energy?
• What should I do if I’m currently successful but want to protect myself from future changes?
• How do I test if I have product-market fit with my art?
• How can I use my background in design or marketing to help my art business?
• How can building multiple income silos help my art business long-term?
• What’s the value of traditional media coverage like newspaper articles for selling art?
• How do I find a profitable niche in a market saturated with art and photography?
• How can I test different business strategies quickly to find what works for my art business?
• What does ‘doing things that don’t scale’ mean for artists, and why should I do them?
• I’ve been creating art for years and selling at shows. Why should I consider myself a ‘startup’ online?
• I’ve been marketing my art online for a year with no sales. What could be wrong?
• How can running a contest help me discover new revenue streams in my art business?
• What basic tools and accounts do I need to run this holiday marketing playbook?
• What should I do if I’ve been successful offline but have no online presence?
• What are the main advantages of building an online art business in today’s world?
• What is the ‘obliteration of gatekeepers’ and how does it affect artists?
• What does it mean to ‘do things that don’t scale’ as an artist?
• I’ve had a successful 20-year career as a commercial photographer with many awards and accomplishments. Now I want to sell fine art online. Can I leverage my existing reputation for quick success?
• I’ve been marketing my art for a few years but have only sold one or two pieces. What should I do?
• I’ve been marketing my art online for three months and haven’t sold anything yet. What am I doing wrong?
• How can I use the ‘shoot first, ask questions later’ approach to test new products?
• My printer is far away and I hand-sign all my prints. How can I start selling prints when I can’t easily sign them?
• I can’t launch my website until I get my artwork professionally photographed because iPhone photos won’t look good enough to sell. What should I do?
• Should I have everything figured out (printer, shipping, costs) before I list a new product like multi-panel art?
• What should I do if I’m an artist but don’t think I can afford to start marketing myself?
• What are the essential first steps to start selling art online?
• How can I successfully run an art business while living outside the United States?