What should I look for when researching successful artists on Instagram?

Click through the top posts in your niche hashtags and investigate artists whose work catches your eye. Check their follower counts—if someone has 225,000 followers, they’re probably doing something right with storytelling. Look at their individual posts to see engagement levels (likes and comments). Notice if they’re responding to comments and building community. Study which hashtags they’re using on their posts. Follow them so you can continue learning from their approach. There are so many data signals available about what’s working—use this free intelligence to improve your own strategy.

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Asked by synthesized from research strategy teaching · Answered by Patrick Shanahan · art-marketing-podcast · 2017-05-23