Should I offer phone cases individually or in bundles?

Bundles present a compelling opportunity because phone cases are inexpensive to produce via print-on-demand. Instead of one case that lasts until the phone breaks, offer sets of 3, 7, or 10 cases people can swap out. Bundle cases by series or theme—matching characters, coordinating colors for different outfits, seasonal variations, or family sets where everyone can use your artwork. This appeals to people who like variety and keeping things fresh. You could even create luxury bundles: when someone buys a $5,000 original, offer a 10-case bundle of that same image—imagine the impact when they give matching cases to guests at a dinner party admiring the art. The bundle approach transforms cases from a single purchase into an engaging product line.

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Asked by an artist planning product offerings · Answered by Patrick Shanahan · art-marketing-podcast · 2024-05-10