Why is October through December so important for selling art?

In the Western world, the last three months of the year are the most critical buying season. More art and photography typically sell in those three months than in the rest of the year combined. Starting in October, advertisers flood the market, consumers pull out credit cards, and buying momentum builds through Black Friday, Cyber Monday, and Christmas. But you can’t wait until late October or November to start—you need to prepare now and be marketing consistently so you’re top-of-mind when people are ready to buy. Let people know you exist, share your story, and make it known your art is available for purchase.

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Asked by general teaching point · Answered by Patrick · Art Business Webinar · 2026-08-12